The idea began with a little image of the original 1941 Willys Jeep on the frame of the 2011 Wrangler windshield. The image simultaneously appealed to owners who noticed it, and gave them a reason to buy original Chrysler parts if they needed a replacement. Anybody can make a spare part, but only Chrysler has the right to reproduce the image of the ’41 Willys for sale.
the Jeep stuff I posted in February http://justacarguy.blogspot.com/2014/02/the-cute-little-jeep-touches-on.html
the owners manual canvas bag isn't an easter egg, but it's pretty damn cool anyway! So is the tool kit
On the 2014 and 15 Cherokee, in the center of the windshield
A map of the Hell's Revenge off-road course is hidden under the passenger front seat in the Cherokee
in the 2014 Compass
The new 2014 Jeep Cherokee SUV is an Easter egg hunt on wheels. Among other goodies, the parking-assist video display shows the Cherokee driving past a row of Willys.
For SRT vehicles, Viper was the first to have specific SRT-related “Easter Eggs.” Those came in the form of track maps of Laguna Seca and the Nurburgring added to the interior of the supercar. http://www.drivesrt.com/news/2014/05/srt-vehicles-easter-eggs.html
One of the most vivid “Easter Eggs” in the SRT Viper is the Stryker logo that lights up on the tachometer when the rev limit is reached. Additional screen- and electronics-related “Easter Eggs” that can be programmed through software have found their way into SRT vehicles in recent years. Through electronics, “Easter Eggs” have the capacity to evolve over the lifetime of vehicle ownership. The reception to “Easter Eggs” on SRT vehicles has been very positive from both customers and automotive analysts. Media members enjoy the challenge of finding “Easter Eggs” as they test drive and review vehicles, and SRT vehicle owners revisit childhood memories of taking part in an actual Easter egg hunts.
Supposedly the above was the first giveaway of the Hellcat 707 horsepower ....
scanning the pic for some additional hidden treasures, the first thing that grabbed attention was the individual climate control temperatures, with 68 being the year when Carl Cameron designed the original Challenger.
more info http://blog.chryslerllc.com/entry/2255/chryslers_easter_egg_hunt